Engineering the pitch
In anticipation of the upcoming Designer of Things Conference, where I will be speaking and leading the Pitch Coaching Workshop, Susanne Deffree, EDN's executive editor, interviewed me about tips for bringing a product to market. I think this could be helpful for all entrepreneurs more generally.
Here is a copy of Susanne's article:
I'm looking forward to the DoThings Conference. Are you an engineer? Designer? Inventor? Interesting in the Internet of Things? If you're planning to attend, let's connect there.
REPUBLISHED from: blog.designerofthings.com
Every startup starts with a great idea. But for a startup to turn into a sustainable business, entrepreneurs need to take their idea and understand it in context to a business plan. Coming up with the next big wearable device, or connected appliance is just the first step in creating a company. Figuring out who your audience is, why they would want to buy your product and what you need to make that happen is a whole other side to starting a business.
Jennifer Myers is a business advisor to entrepreneurs, nonprofits, and growing businesses alike. Her primary areas of expertise are writing business plans, helping clients effectively brainstorm and implement ideas, and strategizing for effective growth. Both a transactional lawyer and a businesswoman, Myers is a solutions generator who balances passion with need and big goals with limited resources.
We sat down with Myers to get some advice on putting together the perfect pitch for investors. Here are the a couple of key insights:
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This article is part of our featured speaker series for the Designers of Things Conference which takes place in San Francisco on September 23 & 24, 2014.
This blog is dedicated to all things entrepreneurial. Included here we hope you find both inspiration and useful tips. Unless otherwise noted, this blog is written by Coach Jen, founder of Alayne Strategies.