REPUBLISHED from: blog.designerofthings.com
Every startup starts with a great idea. But for a startup to turn into a sustainable business, entrepreneurs need to take their idea and understand it in context to a business plan. Coming up with the next big wearable device, or connected appliance is just the first step in creating a company. Figuring out who your audience is, why they would want to buy your product and what you need to make that happen is a whole other side to starting a business.
Jennifer Myers is a business advisor to entrepreneurs, nonprofits, and growing businesses alike. Her primary areas of expertise are writing business plans, helping clients effectively brainstorm and implement ideas, and strategizing for effective growth. Both a transactional lawyer and a businesswoman, Myers is a solutions generator who balances passion with need and big goals with limited resources.
We sat down with Myers to get some advice on putting together the perfect pitch for investors. Here are the a couple of key insights:
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This article is part of our featured speaker series for the Designers of Things Conference which takes place in San Francisco on September 23 & 24, 2014.
This blog is dedicated to all things entrepreneurial. Included here we hope you find both inspiration and useful tips. Unless otherwise noted, this blog is written by Coach Jen, founder of Alayne Strategies.